Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content. This is not a traditional content role. Your job is simple: Turn content → conversations → pipeline. You will: Create high-performing LinkedIn content Convert engagement into real conversations Drive qualified leads into the pipeline You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities. What You’ll OwnContent-Driven Lead Generation (Primary Focus) Create high-performing LinkedIn content, including: Posts Hooks Carousels Identify content angles that attract high-intent B2B buyers Test and optimize content based on performance Content → Conversation → Pipeline Turn engagement into real conversations through: Likes Comments Profile views Initiate natural, non-salesy DMs Qualify prospects and move them into the pipeline Audience Engagement & Lead Nurturing Engage daily through comments and DMs Build relationships, not just send messages Follow up consistently with value-driven interactions Funnel & Conversion Optimization Build simple inbound funnels: Content → Engagement → Conversation → Call Improve conversion rates at every stage Create: Lead magnets Nurture flows Supporting Sales (Nice-to-Have) Share insights with the founder on: Messaging Objections Audience behavior Help improve conversion quality What Makes You a Strong Fit You know how to turn content into pipeline, not just likes You’ve personally generated: Leads Conversations Booked calls You think in funnels and systems, not just posting You’re both: Creative with content Analytical with performance You take ownership of outcomes RequirementsMust-Have 2+ years of experience in: B2B inbound marketing Content-led growth Strong experience with LinkedIn content Proven ability to: Generate inbound leads Drive conversations Excellent copywriting skills Understanding of B2B sales cycles (2–3 months) Nice to Have Experience building personal brands Familiarity with tools such as: HubSpot Apollo Experience with: Lead magnets Content funnels Exposure to SaaS or B2B services What a Typical Day Looks Like Write and publish LinkedIn content Engage with the audience through comments and DMs Start conversations with high-intent prospects Follow up and nurture leads Track performance and optimize content Collaborate with the founder on pipeline quality In short: You turn attention into conversations—and conversations into revenue pipeline. Key Metrics (KPIs) Number of inbound conversations generated Qualified leads added to the pipeline Conversion rates: Content → Conversation Conversation → Call Engagement quality (not vanity metrics) Consistency of content output Why This Role Stands Out Direct impact on revenue, not just marketing metrics High ownership over inbound pipeline generation Work directly with the founder in a fast feedback environment No corporate layers or slow approval processes Opportunity to grow into: Head of Growth Demand Generation Lead Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding Apply Now If you’ve successfully generated pipeline from content and understand how to turn audience → relationships → revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.