<p style="line-height:1.656;background-color:#ffffff;margin-top:16px;padding:0pt 0pt 12pt 0pt;"><span style="font-size:14px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Siege Media is a growing and remote-first GEO agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented SEO/GEO Team Lead</span></span></span></span></span></span><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;"> </span></span></span></span></span></span><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">to help us continue to deliver great content for our world-class clients.</span></span></span></span></span></span></span><br><br><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">In this role you'll lead your clients, not a team of people. You own the client relationship and strategy from end to end, building the plan, doing the work, and presenting it, with no direct reports.</span></span></span></span></span></span></p><p style="line-height:1.656;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;"><span style="font-size:14px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Perks include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, remote work equipment, and free pens. Everyone loves free pens. </span></span></span></span></span></span></span></p><p style="line-height:1.656;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;"><span style="font-size:14px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Learn more about working at Siege by</span></span></span></span></span></span><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> experiencing our culture on </span></span></span></span></span></span><a href="http://www.instagram.com/siege_media" style="text-decoration:none;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#1155cc;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:underline;"><span>Instagram</span></span></span></span></span></span></span></a><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> and checking out our work on </span></span></span></span></span></span><a href="https://dribbble.com/siegemedia" style="text-decoration:none;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#1155cc;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:underline;"><span>Dribbble</span></span></span></span></span></span></span></a><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">!</span></span></span></span></span></span></span></p><p style="line-height:1.656;background-color:#ffffff;margin-bottom:16px;padding:0pt 0pt 12pt 0pt;"><span style="font-size:14px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.</span></span></span></span></span></span></span></p><h3 style="line-height:1.32;margin-left:-20px;margin-right:-20px;background-color:#ffffff;margin-top:20px;margin-bottom:11px;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Responsibilities</span></span></span></span></span></span></h3><ul><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Own clients end to end: build their SEO/GEO strategy, execute the deliverables, and lead client calls to present completed work and explain its impact</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits, and industry expertise</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Suggest and implement SEO/GEO best practices for client sites across a range of industries and sizes, including eCommerce, Fintech, and SaaS</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Audit and optimize high-value product, service, and landing pages across SEO, GEO, and CRO, balancing search rankings, AI citation, and on-page conversion</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Read and interpret site code to find technical SEO/GEO issues like page speed, site architecture, and crawling or indexing problems</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Build clear, summarized checklists for every SEO/GEO deliverable that show expected opportunity, lift, and ownership, and make it easy for developers and clients to implement</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective web copy for marketing sites across verticals</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Run weekly performance analyses (Google Search Console, Google Analytics, Ahrefs, Peec AI, and other tools), then compile client reports in Data Studio with insights, recommendations, and clear next steps</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Create beautiful Google Slides, Sheets, and Docs that drive recommendations and tell stories</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Stay up to date on SEO/GEO industry changes and communicate technical improvements to non-technical stakeholders</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Do whatever it takes to grow the online presence of our clients</span></span></span></span></span></span></li></ul><h3 style="line-height:1.32;margin-left:-20px;margin-right:-20px;background-color:#ffffff;margin-top:20px;margin-bottom:11px;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Required Skills</span></span></span></span></span></span></h3><ul><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">3-5 years of experience in an SEO/GEO role</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience analyzing websites with tools like Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools (crawlers, analytics platforms, CMS, marketing software, etc.)</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience tracking and reporting AI search visibility (share of voice, citation and reference rate, and AI-referral traffic) and translating it into clear, actionable recommendations for clients</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A technical background, with the ability to demonstrate analytical and problem-solving skills</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience running a full SEO/GEO site audit and pulling impactful, digestible recommendations from it</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Deep experience with eCommerce, Fintech, and SaaS clients, plus a solid understanding of how search engines and AI bots crawl, index, and rank websites, and how those tasks work in these industries</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Ability to analyze data and make impactful recommendations across on-page, off-page, and technical SEO/GEO factors</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Comfort using LLMs as a tool to speed up SEO/GEO workflows and improve efficiency</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A deep understanding of on-page, content, technical, and off-page GEO strategies that support client performance in AI search</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong interpersonal skills, with the ability to form productive working relationships</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A history of managing client relationships and providing polished deliverables</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong project management skills, with the ability to juggle multiple projects while still working effectively</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Ability to set priorities, meet deadlines, and work independently</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Working knowledge of HTML, CSS, and JavaScript, with an eye for good web design</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience using Google Workspace (Sheets, Slides, Docs, etc.)</span></span></span></span></span></span></li></ul><h3 style="line-height:1.32;margin-left:-20px;margin-right:-20px;background-color:#ffffff;margin-top:20px;margin-bottom:11px;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Suggested Skills</span></span></span></span></span></span></h3><ul><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience using a project management tool like Basecamp or Productive</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience with large eCommerce websites and a CMS like WordPress, Shopify, or Webflow. Headless CMS experience is a plus</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">2-3 years of experience working in an agency environment</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience with product feed optimization and agentic commerce is a major bonus</span></span></span></span></span></span></li></ul><p style="line-height:1.8857142857142857;margin-left:-20px;margin-right:-20px;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">The salary range for this position is $80,000.00-$95,000.00 DOE.</span></span></span></span></span></span></p><p style="line-height:1.8857142857142857;margin-left:-20px;margin-right:-20px;background-color:#ffffff;margin-bottom:11px;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Please plan for the following during the hiring process:</span></span></span></span></span></span></p><ol><li style="list-style-type:decimal;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Your resume</span></span></span></span></span></span></li><li style="list-style-type:decimal;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A short introduction/cover letter</span></span></span></span></span></span></li><li style="list-style-type:decimal;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD? Please create a unique schema markup using JSON-LD for the person mentioned above.</span></span></span></span></span></span></li><li style="list-style-type:decimal;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A paid, 3-hour timed project later in the process that includes a short recorded walkthrough of your work. We pay $150 for your time.</span></span></span></span></span></span></li></ol><p style="line-height:1.8857142857142857;margin-left:-20px;margin-right:-20px;background-color:#ffffff;"><span style="font-size:10.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#2b333a;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">#LI- REMOTE</span></span></span></span></span></span></p><h3></h3>