About Tekmetric Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better. Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably. Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. But we’re not just building shop management software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time. Come build with us. Join the journey. Shape the future of auto repair. Working the Tekmetric Way At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together. We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here. We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders. Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you. Where We Work: At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported. The Opportunity: Tekmetric is the leading platform for the automotive repair industry and we are growing fast. Having crossed $100M in ARR, we have a clear line of sight to $300M in the next 24 months. We have a core shop management platform that thousands of auto repair shops depend on every day, a growing suite of add-on products including payments and marketing, and more in the pipeline. That growth creates real complexity — and we are building a product marketing function to match it. This Senior Product Marketing Manager role is a high-ownership IC position at the founding moment of that function. Where the Sr. Director sets the strategy, builds the function, and leads the team, this role is where the works get done – owning meaningful execution across positioning, commercialization, enablement, and impact for your assigned product area. You will report to the Sr. Director of Product Marketing and do the research, build the frameworks, coordinate the launches, and track whether it's actually working. If you want to own important work, operate with real autonomy, and leave a mark on how a market-leading company goes to market — this role was made for you. What You’ll Do: Customer Obsession You will contribute to market and customer research insights for the area of the product you own. This includes: - Conduct rapid messaging tests to identify the winning message - Identify core product / service needs amongst existing customers and shops not yet using Tekmetric. Synthesize these insights into executive-ready deliverables that informs company, product, and customer strategy - Develop deep competitive insights across product, service, marketing, positioning/messaging. Identify competitors by direct vs. indirect competition, informing enablement, acquisition, and sales strategy - Share these insights regularly with Product and establish yourself as a trusted partner across the entire product development lifecycle, not just GTM Own Positioning and Messaging for Your Product Area You will be the person who knows the buyer better than anyone else in the room and translates that knowledge into sharp, differentiated positioning that the whole company draws from. - Run customer interviews, win-loss conversations, and ongoing competitive research independently — you don't wait to be pointed at sources - Build and maintain positioning and messaging...