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Media Manager, Social (Mid-level)

Incubeta • Kuala Lumpur, MY

APAC Media KL Delivery Hub Paid Media Manager - Social (Junior or Mid) Kuala Lumpur · Mostly remote · Social track · Reports to Senior Pod Lead Where this role fits: Paid Media Managers are the hands-on engine of our delivery, building and optimising the paid social campaigns that deliver outcomes for our clients every day. About the Role Our KL delivery hub builds, runs and optimises paid media for leading Australian and APAC brands, many in fast-moving retail. You'll be part of a pod of 3 or 4 led by a Senior Pod Lead, working directly with Performance Account Managers and Account Directors in Sydney. You'll build deep expertise in Meta and TikTok, supported by training and clear standards from our Centre of Excellence, with the chance to develop Search skills as you grow. Every step up adds ownership; progression is based on what you take on, not time served. Career path: Junior, Mid, then Senior Paid Media Manager on the Pod Lead or client track. The client track can lead on to Performance Account Manager. Who is Incubeta? Incubeta is a marketing outcomes agency, powered by AI. We help ambitious brands grow revenue, protect margin and prove what marketing is worth. Our APAC teams work from Sydney, Singapore and Kuala Lumpur, as part of a global network across the Americas, the UK, Europe, Africa and the Middle East. What You Will Do - Build Meta and TikTok campaigns from briefs to our naming, tracking and - structure standards, and self-check before every handover. - Manage budgets, audiences, creative rotation and placements daily; act or - escalate early when delivery drifts. As a Junior, your Pod Lead signs off any budget - or major account change before it goes live. - Keep catalogues, product sets, pixels and Conversions API healthy, and flag issues - to your Pod Lead. (Mid level) - Set up automated rules and run health checks after every launch and promotion. - Run creative and audience tests on our framework and share what you learn with - your pod and the wider team. (Mid level) - Pull performance data, explain what moved and why, and support weekly and - monthly reporting. - Know each client's business and competitors, and keep up with new platform - features. - Use our automation and AI tools (bulk uploads, copy workflows, Smartly or similar) - and suggest where manual work can be automated. Your Platforms Core: Meta (Advantage+ shopping, catalogue and dynamic product ads, Partnership ads) and TikTok (Smart+, catalogues, Spark Ads). A plus: Pinterest and Snapchat. Tools: Meta Events Manager and Conversions API, TikTok Events API, Smartly or similar, GA4 and Looker Studio. What You Will Bring Junior: 1 to 2 years of hands-on Meta or TikTok experience. Mid: 2 to 4 years running accounts end to end. Strong attention to detail and comfort with numbers; you check your own work before anyone else has to. Clear written English and confidence working with Australian stakeholders. Comfortable with high brief volumes and tight turnarounds; curious about automation and AI. Nice to have: Search experience, retail or ecommerce, Meta Blueprint or TikTok Academy certifications. Skills & Attributes Commercially curious: you understand the trade-offs between efficiency and scale. Analytical, using data to shape decisions and recommendations. Organised and steady under pressure, keeping accuracy high when things get busy. Proactive, with genuine ownership of your work. A collaborative team player who shares knowledge and asks for help early. Open to feedback and keen to grow, whether towards Pod Lead or client work. Why Join Us Major Australian and APAC brands from KL; AI and automation in everyday delivery; structured training from our Centre of Excellence; a transparent path with two Senior tracks.

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