Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling. Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry. With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom. Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart. Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI. What does the role entail? Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives. Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features. A/B testing, automation, and performance analysis. Create engaging email & whatsapp content and design templates that resonate with our target audience. Analyze campaign performance metrics using tools like SFMC , providing insights and recommendations for improvement. Drive creative excellence to uplift the performance of campaigns. Monitor industry trends and best practices to continually refine and optimize our email marketing efforts. Monitoring and reporting of email campaign performance on a weekly, monthly and quarterly basis. What would excite you? Complete ownership; there is minimal management and extreme autonomy High pedigree, high calibre team Contribute directly to the success of the business & the top-line impact What would excite us? Bachelor's degree in business, marketing, or a related field. Master’s degree preferred. 5+ years of experience in CRM growth marketing role, with a strong track record of managing CRM systems. Proven experience in developing and executing CRM strategies that drive lead acquisition and customer engagement in a B2C setup. Deep understanding of Salesforce Marketing cloud platform. Exceptional analytical skills with a strong ability to interpret data and market trends. Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams. Excellent communication skills, with the capability to present strategic insights to stakeholders effectively.