Head of Fundraising

VSA is a well-respected local social care charity, helping support the people of Aberdeen for over 155 years. Our mission is to provide the best of care to enable the best of lives; supporting individuals and communities to fulfil their potential. VSA provides vital support and services to people of all ages. At VSA we support a person’s physical, mental, emotional and social wellbeing through a range of residential and outreach support services. Job Title Head of Fundraising Reports To People Director Direct Reports Fundraising Team Key Internal Relationships Chief Executive Officer, Executive Leadership Team, Service Managers, Communications and Marketing colleagues, Finance Team, Trustees and Board Committees. Key External Relationships Supporters, Corporate Partners, Trusts and Foundations, Major Donors, Community Groups, Event Partners, Professional Fundraising Networks, Public Sector Contacts and Local Businesses. Location 38 Castle Street, Aberdeen (with hybrid working and travel across operational areas as required) Hours: 35 hours per week Duration: Permanent Salary: £55,000-£57,000 Purpose of the Role The Head of Fundraising is a senior leadership role responsible for developing and delivering a sustainable, ambitious and values-driven fundraising strategy that enables VSA to achieve its vision and strategic objectives. Reporting to the People Director, the postholder will lead the growth and diversification of charitable income across trusts and foundations, corporate partnerships, major donors, communities, events, individual giving and legacy fundraising. Working closely with the Chief Executive Officer, Trustees and Executive Leadership Team, the Head of Fundraising will build a strong culture of philanthropy across the organisation and position VSA as a leading charitable partner within the North East of Scotland and beyond. The Head of Fundraising will provide strategic leadership to the fundraising function, creating a high-performing and data-informed team, strengthening supporter engagement and ensuring fundraising excellence, compliance and innovation across all activities. Key Responsibilities Strategic Leadership - Develop, implement and evaluate VSA's multi-year fundraising strategy aligned to organisational priorities. - Lead the development of annual fundraising plans, budgets and growth objectives. - Drive diversification of income streams to reduce dependency on any single source of funding. - Identify new markets, partnerships and opportunities to increase sustainable income. - Contribute to organisational strategic planning and Executive Leadership Team priorities. - Provide regular strategic reporting and recommendations to the People Director, CEO and Trustees. - Build a culture of fundraising awareness and engagement across the organisation. Income Generation Trusts and Foundations - Develop and maintain a robust pipeline of trust and foundation opportunities. - Oversee the production of compelling, high-quality funding applications and funder reports. - Build strong relationships with grant-making trusts and statutory funders. Corporate Partnerships - Develop a corporate partnerships strategy that generates income, awareness and long-term collaboration. - Secure new corporate partnerships and grow existing relationships. - Create sponsorship, employee engagement, payroll giving and cause-related marketing opportunities. Major Donors and Philanthropy - Develop and implement a major donor programme. - Identify, cultivate and steward high-net-worth individuals and philanthropic supporters. - Work with the CEO and Trustees to build strategic donor relationships and maximise giving opportunities. Individual Giving and Legacies - Lead individual giving programmes that increase supporter acquisition, retention and lifetime value. - Develop fundraising appeals, regular giving campaigns and legacy marketing initiatives. - Enhance supporter stewardship and engagement approaches. Community and Events Fundraising - Grow fundraising income through community supporters, volunteers and events. - Develop fundraising initiatives that increase awareness and supporter participation. - Ensure excellent supporter experiences across all community fundraising activities. Supporter Experience, Data and Insight - Champion a supporter-centred culture across the fundraising team. - Ensure effective use of CRM systems and fundraising databases. - Develop supporter journeys that improve retention and long-term engagement. - Utilise data and insight to inform planning, forecasting and decision making. - Establish meaningful fundraising performance measures and reporting mechanisms. Leadership and People Management - Lead, motivate and develop the fundraising team. - Establish clear objectives, standards and accountabilities for all team members. - Undertake regular supervision, coaching and performance development reviews. - Embed a culture of continuous improvement,...