This role is for one of the Weekday's clients Salary range: Rs 2000000 - Rs 5000000 (ie INR 20-50 LPA) Min Experience: 1 years Location: Remote (India) JobType: full-time We are looking for a highly driven and data-focused Performance Marketing Specialist who can manage and scale multiple marketing funnels end-to-end. This role goes beyond running ads—you will own the complete customer journey, from top-of-funnel acquisition to post-sale engagement and retention. Your primary objective will be to maximize profitability by continuously optimizing campaigns, funnels, and creative performance across multiple offers. You will play a key role in expanding the number of active offers and scaling marketing efforts through structured experimentation and data-backed decision-making. The ideal candidate thrives in a high-performance environment, is comfortable managing multiple campaigns simultaneously, and believes in continuous testing and iteration to improve results. This role requires a strong balance of creativity, analytical thinking, and technical marketing expertise. Key Responsibilities Manage and optimize multiple marketing funnels simultaneously, ensuring consistent performance and profitability Execute and scale paid advertising campaigns across platforms such as Google, Meta, and other digital channels Continuously test, iterate, and refine ad creatives, audiences, and campaign strategies to identify and scale high-performing assets Optimize landing pages using A/B testing methodologies to improve conversion rates and reduce funnel drop-offs Build, manage, and enhance full-funnel marketing systems, including CRM, email, SMS, and notification workflows Monitor and analyze key metrics such as CAC, LTV, ROAS, and conversion rates to guide strategic decisions Develop and maintain high-performing creatives, including ad copy, images, and video content Leverage AI tools to improve efficiency, accelerate testing cycles, and enhance campaign performance Identify underperforming campaigns quickly, reallocate budgets effectively, and scale winning strategies Collaborate with cross-functional teams to ensure alignment on campaign goals and execution What Makes You a Great Fit 3+ years of hands-on experience managing paid marketing campaigns with proven performance results Strong expertise in full-funnel marketing, including acquisition, conversion optimization, and retention strategies Deep understanding of performance metrics such as CAC, LTV, ROAS, and their impact on business profitability Demonstrated ability to run continuous A/B testing and make data-driven decisions at scale Proven track record of managing multiple funnels or campaigns simultaneously in a fast-paced environment Strong creative instincts with the ability to produce high-converting ad copy and guide visual content Proficiency with major ad platforms (Google Ads, Meta Ads, etc.) and analytics tools High attention to detail with the ability to identify performance gaps and optimization opportunities Comfortable working with spreadsheets, dashboards, and marketing tools to analyze and report data Ability to adapt quickly, prioritize effectively, and operate independently in a results-oriented setup Strong communication skills and ability to collaborate across teams and time zones Enthusiasm for leveraging AI tools to enhance productivity, experimentation, and campaign performance