Location: Egypt (supporting GCC and regional markets) Employment: Full-time About Pulse Pulse is a fintech technology company operating across Asia-Pacific and the GCC, helping financial institutions, payment providers, merchants, and digital platforms grow customer engagement, strengthen loyalty, and unlock new revenue opportunities. Our business spans two complementary areas: - Encore: Our commerce media platform enables e-commerce businesses, payment providers, and digital platforms to generate incremental revenue by presenting relevant advertiser offers within their customer journeys. Encore connects publishers with advertisers seeking performance-based customer acquisition. - Loyalty and customer engagement: We work with banks, financial institutions, and other enterprise clients to deliver loyalty, rewards, and customer engagement solutions that strengthen customer relationships and drive commercial value. We are expanding our regional commercial activities and looking to strengthen the marketing support available to our go-to-market teams. Purpose of the role We're looking for an experienced, hands-on Regional Marketing Manager to support Pulse's commercial growth across the GCC and wider region. This is a broad B2B marketing role combining commercial storytelling, sales enablement, content development, campaign execution, and regional marketing activities. A key focus will be helping our sales and partnerships teams communicate complex propositions in clear, compelling, and visually engaging ways. You'll develop high-quality sales presentations, proposals, case studies, and other commercial materials, including supporting major enterprise opportunities and bank RFP responses. You'll also help plan and execute marketing activities that build awareness, engage prospective customers, and generate commercial opportunities across both our Encore and loyalty businesses. Working closely with regional commercial teams and our Melbourne-based marketing leadership team, you'll take ownership of regional marketing projects and deliverables, ensuring they align with broader marketing priorities, brand standards, and commercial objectives. This is a hands-on role for someone who can think strategically, develop a compelling story, and personally produce polished, professional marketing materials. You'll be comfortable moving between developing a sophisticated client presentation, writing persuasive marketing copy, creating digital content, and coordinating a regional campaign. Key responsibilities Commercial storytelling and sales enablement - Work with sales, partnerships, and product teams to translate complex technology solutions and commercial propositions into clear, persuasive customer-facing narratives. - Develop high-quality sales presentations, pitch decks, proposals, solution overviews, and other materials for prospective clients and partners. - Support major enterprise sales opportunities, including the development and presentation of professional, compelling responses to bank RFPs and other formal procurement processes. - Take ownership of the messaging, structure, copywriting, and visual presentation of sales materials, ensuring they are commercially persuasive and professionally executed. - Create and maintain case studies, customer success stories, one-pagers, capability presentations, and other sales enablement resources. - Tailor materials for different audiences, including banks, financial institutions, e-commerce businesses, payment providers, advertisers, and strategic partners. - Collaborate with commercial and technical subject matter experts to ensure materials communicate both business value and solution capabilities accurately. - Maintain consistent messaging and visual standards across regional commercial materials. Regional marketing and campaign execution - Plan and deliver targeted B2B marketing activities aligned with regional commercial priorities. - Support go-to-market campaigns across Encore’s publisher and advertiser businesses, as well as Pulse’s loyalty and customer engagement solutions. - Develop integrated campaigns using LinkedIn, email, digital content, industry partnerships, and other relevant channels. - Work with sales and business development teams to develop account-based and sector-specific marketing initiatives. - Create marketing assets and communications that support prospect engagement, lead generation, and sales conversion. - Coordinate campaign schedules, content, creative assets, and external suppliers where required. - Monitor campaign performance and identify opportunities to improve engagement and commercial impact. Content development and communications - Develop compelling written and visual content for regional marketing channels, including LinkedIn, websites, email campaigns, and industry communications. - Write and edit articles, thought leadership pieces, customer stories, product announcements, and other marketing content. - Turn...