Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM – Remote, U.S. Hours)About the Role We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems. This is a hands-on, execution-focused role where you’ll own: Marketing automation workflows Lead scoring & segmentation Email campaign performance CRM alignment with sales If you’re strong in HubSpot, Marketo, Pardot, or ActiveCampaign and enjoy improving systems that directly drive pipeline and revenue, this role is for you. What You’ll OwnMarketing Automation & Workflows Build and optimize: Nurture sequences Drip campaigns Triggered workflows Design and implement lead scoring models Test and troubleshoot workflow logic to ensure flawless execution Email Marketing & Campaign Execution Build and launch campaigns using: HubSpot Marketo Pardot / Account Engagement ActiveCampaign / Klaviyo A/B test: Subject lines Copy CTAs Ensure emails are: Responsive On-brand Conversion-focused CRM & Sales Alignment Sync automation platforms with: Salesforce HubSpot CRM Zoho Ensure clean lead routing and fast handoffs Track campaign → pipeline → revenue attribution Work closely with sales to improve lead quality Data Management & Segmentation Maintain clean, organized marketing databases Remove duplicates and inactive contacts Build advanced segments based on: Behavior Industry Persona Lifecycle stage Ensure compliance with: GDPR CAN-SPAM CCPA Analytics & Reporting Track key metrics: Open rate CTR Conversions Revenue impact Build dashboards in: HubSpot / Marketo Power BI / Tableau Turn data into clear, actionable insights Optimization & Growth Continuously improve campaign performance Test new workflows, targeting, and messaging Stay updated on automation tools and best practices Recommend system improvements to increase ROI Requirements 2+ years experience with: Marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign) Hands-on experience with: Workflow building Lead scoring Email campaigns Strong skills in: Excel / Google Sheets (segmentation, reporting) Understanding of: Email deliverability Data privacy & compliance Detail-oriented with strong execution discipline Comfortable working remote in U.S. business hours Nice to Have Certifications in: HubSpot / Marketo / Pardot Experience with: Multi-touch attribution SaaS / B2B / E-commerce environments Familiarity with: Zapier, APIs, integrations Experience aligning marketing automation with sales pipeline goals Tools & Tech HubSpot / Marketo / Pardot / ActiveCampaign Salesforce / HubSpot CRM / Zoho Excel / Google Sheets Power BI / Tableau Zapier / API integrations Why Join Own a critical function that directly impacts revenue growth Work across marketing + sales systems Build scalable automation infrastructure Opportunity to grow into Marketing Ops / Growth roles Fully remote role with structured workflows What Success Looks Like High-performing automated campaigns Clean, well-segmented marketing database Strong lead-to-opportunity conversion rates Reliable attribution from campaign → revenue Consistent pipeline contribution from automation Apply Now If you’re a Marketing Automation Specialist who thrives on systems, data, and performance optimization, we’d love to hear from you. Apply now and help build scalable, revenue-driving marketing automation systems.