<div><body> About The RoleThe Sales Development Representative (SDR) is responsible for generating qualified pipeline for the Business Development Executive team by identifying and engaging law firms that could benefit from Walker’s legal lead generation programs. This role focuses on outbound prospecting, consultative discovery, and opportunity qualification before handing off qualified opportunities to sales representatives. Walker sells ROI-driven legal marketing programs. Successful SDRs in this role operate as both hunters and business advisors, capable of having thoughtful conversations with law firm decision makers. ResponsibilitiesIdentify and engage prospective law firms that could benefit from Walker Advertising’s lead generation services including but not limited to:<ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Client Prospecting</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;list-style:none;letter-spacing:0.25px;"><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Conduct target account research to identify law firms that fit Walker’s ideal client profile</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Perform cold calling outreach to law firms and legal practices</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Execute personalized email prospecting along with structured outreach sequences</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Use LinkedIn prospecting and engagement to initiate conversations with legal decision makers</li></ul></li></ul> Support the development of qualified opportunities and contribute to long-term client growth by identifying strong prospective partnerships including:<ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Opportunity Qualification</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;list-style:none;letter-spacing:0.25px;"><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Conduct discovery conversations to assess whether a firm is a strong fit for Walker’s programs</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Qualify practice areas such as Personal Injury and Motor Vehicle Accident</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Identify key buyer personas including Managing Partners, Firm Owners, and Marketing Leaders</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Evaluate the firm’s current marketing strategies and growth goals</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Understand intake capabilities, case values, and geographic markets</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Schedule qualified meetings with Business Development Executives within defined timelines</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Document prospect engagement and qualification criteria within Salesforce</li></ul></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Pipeline Development</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;list-style:none;letter-spacing:0.25px;"><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Maintain consistent outbound prospecting activity and track engagement in Salesforce</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Build and maintain a pipeline of qualified opportunities including meetings scheduled and held that lead to pipeline growth</li><li style="margin:3px 0px;font-size:10pt;line-height:1.6;letter-spacing:0.25px;">Share outreach strategies, messaging improvements, and prospect insights with the sales team</li></ul></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Sales Team Collaboration</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;list-style:none;letter-spacing:0.25px;"><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Partner closely with Business Development Executives (BDEs) to ensure smooth handoff of qualified opportunities</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Provide context and insights from prospect conversations</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Contribute feedback that helps refine targeting, messaging, and outreach strategies</li></ul></li></ul> What Makes You Successful in this Role<ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Persistent and resilient in high-activity outbound environments</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Comfortable engaging business owners and senior professionals</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Curious about businesses and how they grow</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Organized and disciplined in managing outreach and CRM documentation</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Strong communicator capable of thoughtful, consultative conversations</li></ul> Experience and Education<ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">1–2 years of B2B outbound sales experience (SDR, BDR, or similar role) and proven sales quota attainment track record.</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Experience prospecting through calls, email, and LinkedIn </li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Experience working in high activity outbound environments</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Experience selling into Legal Markets or professional services is strongly preferred.</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Bachelor’s degree or Associates degree in Business, Marketing, Communications, Legal Studies, or related field. Relevant sales experience will also be considered.</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Experience with tools and technology such as Salesforce CRM, Sales Engagement Tools (Outreach, Apollo, Gong, Hubspot, or Groove), LinkedIn Sales Navigator, Sales Intelligence tools such as Zoominfo</li></ul> Benefits/Perks<ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">3 Weeks Paid Time Off</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">12 Weeks of Paid Parental Leave</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">401(k) Retirement Savings Plan</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Wellness Initiatives/Employee Assistance Program</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Rewards and Recognition Programs</li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;">Career Development Opportunities</li></ul> Compensation$50,000 base + $35,000 variable compensation (OTE: $85,000) AI Disclaimer & AccommodationsWe may use AI-enabled tools to assist with certain parts of our hiring process, including application review and candidate evaluation. These tools support our team and are used with human oversight. All final hiring decisions are made by humans. If you require reasonable accommodations during the application process or have questions about our hiring process, please contact OWSC@walkeradvertising.com.</body></div>