Inbound Marketing Manager (B2B Demand Generation & LinkedIn Growth) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine. This role is not focused on cold outreach or outbound sales. Instead, you will be responsible for: Creating high-performing LinkedIn content Driving inbound engagement Turning conversations into qualified pipeline Building scalable inbound demand systems You’ll work closely with the founder, who handles closing and sales calls, while you focus on generating: Attention Conversations Qualified inbound opportunities If you understand that: 👉 Great inbound marketing is not just posting content — it’s turning content into pipeline. This role is a strong fit. What You’ll OwnContent-Driven Lead Generation (Primary Focus) Create and manage high-performing: LinkedIn posts Carousels Hooks Thought-leadership content Identify content angles that attract: High-intent B2B prospects Decision-makers Founder-level audiences Continuously test and optimize content based on: Engagement Conversations Pipeline contribution Content → Conversation → Pipeline Turn content engagement into meaningful conversations: Likes Comments Profile visits Inbound DMs Initiate natural, relationship-driven conversations Avoid overly sales-focused outreach Qualify prospects and move them into the pipeline Audience Engagement & Lead Nurturing Engage consistently with: Prospects Founders Decision-makers Build relationships through: Thoughtful follow-ups Value-driven interactions Consistent engagement Nurture leads using: Content Messaging Simple inbound systems Funnel & Conversion Optimization Build simple inbound funnels: Content → Engagement → Conversation → Call Develop: Lead magnets Content offers Nurture flows Improve conversion rates across each stage of the funnel Identify bottlenecks and optimize performance Messaging & Market Insights Collaborate closely with the founder on: Messaging Audience positioning Conversion quality Share insights on: Prospect behavior Content performance Objections and buying signals Optionally support early-stage sales conversations when needed What Success Looks Like Consistent inbound conversations from LinkedIn content Growth in qualified B2B pipeline High-performing content tied to business outcomes Strong engagement with the right audience Predictable inbound lead generation systems What Makes You a Strong Fit You know how to turn content into pipeline — not just impressions You’ve personally generated inbound leads through content You think in: Funnels Systems Conversion flow You are both: Creative (content & hooks) Analytical (performance & optimization) You take ownership of: Leads Conversations Pipeline outcomes Required Experience & SkillsExperience 2+ years of experience in: Inbound Marketing Content-Led Growth Organic B2B Lead Generation LinkedIn Growth Core Skills Strong experience creating: LinkedIn content Personal brand content Thought-leadership posts Proven ability to: Generate inbound leads Drive conversations from content Build pipeline organically Excellent: Copywriting Messaging Audience engagement skills Strong understanding of: B2B sales cycles Funnel psychology Organic growth systems Nice to Have Experience building: Lead magnets Nurture flows Founder-led content strategies Familiarity with: LinkedIn analytics CRM systems Content scheduling tools Experience in: SaaS Agencies Service businesses Founder-led brands What a Typical Day Looks Like Write and publish LinkedIn content Engage with prospects and audience conversations Turn inbound engagement into qualified discussions Follow up with leads and nurture relationships Analyze content performance and optimize messaging Build and improve inbound funnel systems Collaborate with the founder on pipeline quality and positioning In short: You build inbound demand by turning high-quality content and audience engagement into qualified B2B pipeline. Key Metrics (KPIs) Qualified inbound conversations generated Pipeline contribution from organic channels Content engagement quality (not vanity metrics) Conversion rate: Content → Conversation Conversation → Call Growth of relevant audience and inbound interest Why This Role Stands Out Direct ownership of inbound pipeline generation Strong impact on company growth and demand generation Founder collaboration with high visibility Opportunity to build scalable inbound systems from the ground up Growth path into: Growth Marketing Lead Head of Inbound Demand Generation Lead Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding Apply Now If you: Know how to generate pipeline through content Understand LinkedIn beyond vanity engagement Can turn conversations into opportunities Thrive in fast-moving, execution-focused environments This role is a strong opportunity to own inbound growth and build a measurable B2B demand engine through content, messaging, and relationship-driven marketing.